Wednesday, June 19th – AM
6:30 AM – 9:00 AM
6:45 AM – 7:30 AM
7:45 AM – 8:00 AM
MDM Opening Welcome
CEO, Modern Distribution Management
8:00 AM – 9:00 AM
Keynote: The Coming Commoditization of Distribution: What Distribution Disruption Looks Like and What You Can Do About It.
Nearly everything you sell will soon be available quickly and easily from other companies, like marketplaces and manufacturers who ship direct to customers. This commoditization of the heart of a distributor’ value proposition — along with new industry entrants, a changing workforce, and advancing technology – are going to drive consolidation in distribution. You’ll need leading technology capabilities and the ability to develop, price and sell services to thrive in the future.
These massive changes will bring not only threats but also opportunities. It takes a visionary and enlightened leader to succeed when industries go through a transformation. Are you up to the challenge? In this talk, Ian will describe what’s going to happen and explain how you can drive and benefit from the disruption instead of being victimized by it.
9:00 AM – 10:00 AM
Digital Transformation Success – One Baby Step at a Time
Michael Wu, Ph.D.
Chief AI Strategist, PROS
Traditional businesses often must go through digital transformation (DX) to compete effectively with digital-native brands. Although DX is merely the adoption of digital technology to transform your business, it is a very challenging process in practice. More than 80% of DX initiatives fail to create lasting business transformation. This presentation provides the framework (the 4-gears model) that companies can use to visualize what the final state of DX might look like for their organization. Successful DX must go beyond the initial adoption of digital technology to change the process, people and culture of the entire company. The 4-gears model reveals the organization behavioral challenge of DX and explains why so many DX initiatives don’t last — while also revealing an approach that enables companies to maximize their chances of success.
10:00 AM – 10:30 AM
Networking Break – Sponsor Showcase
10:35 AM – 11:30 PM
The Company that Kills You Will Look Nothing Like You
President, B2X Partners
Warren Buffet said, “if you’ve got a wonderful castle, there are people out there who are going to try to attack it and take it away from you. And I want a castle that I can understand, but I want a castle with a moat around it.” Most distributors believe their moats are bigger than they really are. With new competitors, Amazon Business, and a major demographic shift, distributors must identify their realistic moats, and use innovation and digital to create new moats. But innovation is not easy inside of today’s distributor. The processes, systems and people that have made most distributors successful to date are exactly the things that will prevent a distributor from embracing new innovative ideas. In this keynote, Justin King will discuss how a distributor can use innovation inside the organization to increase revenue, create a competitive advantage and build a large moat.
11:30 AM – 12:30 PM
12:30 PM – 1:30 PM
Platforms & Marketplaces: How Distributors Can Dominate
New networks, platforms and marketplaces are rapidly disrupting traditional distribution business models. Co-author of the best-selling book Modern Monopolies and regular speaker on platform innovation, Alex will outline the brutal realities as well as opportunities for distributors to embrace these models or struggle to stay competitive as Amazon Business and other digital disruptors gain larger positions across every distribution vertical.
1:35 PM – 2:30 PM
Case Study: The Race to Digital Innovation
CEO, Ludwig Meister
This $120-million power transmission products distributor in Germany has been on a seven-year innovation and continuous improvement program. In this session you’ll learn how the team built a digital innovation culture, and has systemically – through small, incremental projects – optimized its purchasing, logistics, inventory management, analytics and sales processes.
12:30 PM – 1:30 PM
The Real Reason Amazon Business is Taking Your Customers
Director of Technology, Modern Distribution Management
Amazon obsesses over the adage: “Start with the customer and work your way back.” Most distribution leaders take a sales-first approach to digital strategy. If you want to drive revenue and build a digital moat around your business to protect it from emerging digital competitors, build for the customer first. In this session MDM Technology Director Jason Capshaw shares his experiences building distribution-customer-focused websites and e-commerce platforms that skyrocket conversion rates and revenues.
1:35 PM – 2:30 PM
SEO Is Out, Content Marketing Is In: What Distributors Need to Know
Web Traffic Advisors
SEO is still critically important, but needs to be part of a bigger strategy. Too often, those responsible for digital strategy and execution are caught off guard by Google updates, social media trend changes, and even unscrupulous SEO vendors that deliver no value in return for marketing investments. This session maps out an integrated approach to managing SEO, paid media, social media and other campaigns to get the best ROI for your investment.
Chris Boggs has been involved in digital marketing since 2000, helping dozens of clients directly with their SEO, paid search, analytics, and social media. He has spoken at conferences and partner events all over the world about search engine marketing, social media, and integration tactics including the promotion of better SEO integration across marketing channels.
2:30 PM – 3:00 PM
Networking Break – Sponsor Showcase
3:00 PM – 4:15 PM
Panel: Delivering Customer Value – Digital Disruption Edition
Moderator: Justin King
Many traditional outside-sales-based distributors are investing in stronger omnichannel capabilities to engage customers more deeply and protect long-time relationships. Then there are the disruptors and innovators, breaking the rules, models and boundaries that have defined how distribution channels have successfully served customer needs. You’ll hear from both sides of the fight for customer attention and loyalty in our digitally disruptive markets today.
- Jason Joice, HD Supply
- Sheila Hernandez, Summit Electric Supply
Sean McDonnell, TruPar.com
Andy Humphrey, SprinklerSupplyStore.com
4:15 PM – 5:00 PM
Speaker Speed Summary + Panel: Q&A
Moderator: Tom Gale
Our final session is a fast-paced opportunity to dive deeper into any of the concepts and discussions throughout the day with our speakers. You’ll hear a quick summary of the breakout sessions so you can catch the highlights of the ones you missed.
5:00 PM – 7:30 PM
Reception & Dinner | Prize Drawing
Meet with speakers, sponsors and attendees over dinner, drinks and cap off the evening with the drawings of prizes from MDM and sponsors. This is a great opportunity to expand your network, check your thinking on the day’s topics, and discover new friends and resources. And win great prizes!
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